Admittedly, I am a bit of a photography gear snob many years ago. It first started with my steadfast (err… stubborn) mindset on film as the valid photography medium. (Cue Kodak Reminder) Heck I still have a few old film cameras in my arsenal that see occasional use including a Canon EOS 3 that my dad gave me. When I finally adopted digital medium it was Canon no less. Years ago when my cousin showed off her Sony Cybershot 3MP, I would laugh at her. After all, I enjoy Sony for many things like the Discman (ahem…even Walkman), Bravia TVs, Playstation and even their VAIO laptops aren’t bad. But camera? Really?! You got to be joking. Sony makes toys… not tools!
Well fast forward today, I am eating my own words with extra spicy sauce. You see, over the last decade or so, Sony has been steadily improving upon its imaging technology to the point where Sony is one of the main image sensor provider for many camera manufacturers including the likes of Nikon and selected Canon equipment. So sometime last year, Sony Canada in conjunction with Broadway Camera invited a bunch of photographers (and skeptics) to evaluate their latest products. This by invite only event was held at a derelict warehouse in of all places the notorious East Vancouver. Mmmkay.
Well they certainly trotted quite a bit of Sony Alpha professional bits including their A-Mount and E-Mount lines. Honestly, I really have no idea why Sony is keeping the A-Mount. I asked the nice Sony rep about it and Judy in her most wonderfully polished PR-ness told me while the E-Mount is enjoying a strong uptake and R&D investment, there are no plans to retire the A-Mount. Uh, OK that’s informative. Time to check out the pretty model who is getting a bit ignored thanks to the parade of sexy α and Zeiss lenses.
Without further ado, I’ll unpack the event experience and thoughts about Sony as a maker of professional imaging equipment.
Show me more please!»